Caloncho, "Spokesperson for the Cause 2022"
21 febrero, 2023
Every year, Reforestamos México recognizes allies at its Annual Event who have joined in actions for forest conservation. During the 2022 Annual Event, Reforestamos highlighted some partnerships that deserved special recognition for their significant achievements and commitment to the cause shown by certain companies, institutions, and individuals. Reforestamos presented a special recognition to Caloncho as the “Spokesperson for the Cause 2022,” who, through his environmental initiative “Día a Día” (Day by Day), raises awareness about the importance of caring for the environment by demonstrating how small daily changes can achieve significant positive impacts on “La Esfera,” that is, our planet.
Since 2019, Caloncho and his agency Altiplano have collaborated with Reforestamos México, making the protection and restoration of the forests of our country part of their environmental agenda and the activities promoted by their organization Día a Día. This organization aims to promote questioning consumption habits and the relationship with the planet and its ecosystems both within the music industry and in the daily lives of people.
It was last year that the “Árboles para la esfera” (Trees for the Sphere) campaign began, where individuals could make a voluntary contribution for the adoption of a tree. In 2022, the adopted trees were planted during a reforestation event in El Bosque La Primavera in August, planting a total of 700 trees. These trees will continue to be cared for by the community forest brigade through actions that support their survival during this year and 2024.
For Reforestamos, it is a pleasure to have the support of our friend @elcaloncho, as he has been an example for the community by promoting green actions that take care of the planet. An example of this is the reforestation activities with volunteers, which are part of Reforestamos’ initiative called “Mejores Alianzas, Mejores Bosques” (Better Alliances, Better Forests). This initiative seeks to promote alliances to strengthen territorial governance, promote community development, and maximize the benefits that forests provide through restoration and conservation actions in priority areas in the country that require immediate attention.
In 2023, the alliance is strengthened with a new dynamic: Caloncho has called on his followers to adopt trees, and with their participation, they will have the opportunity to win his bicycle, all within the framework of the celebration of his birthday.
Thanks to this alliance with Caloncho, a great spokesperson for our cause, we can continue to ensure more and better forests to promote sustainable development. We invite you to join this initiative at https://www.caloncho.mx/arboles